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Behind the

Clear Mind Experiment

At ahm, we’re on a quest for simple. And our Clear Mind Experiment is designed to give you a moment of simple in your busy day. But how did we do it? And what is the science behind it? Why goats? And did we really need to run an extension cord into a forest to power a lava lamp? Read below to find out why you suddenly feel more chill.

Achieving calm focus is about more than kittens and goats (but it’s about that too)

Achieving calm focus is about more than kittens and goats (but it’s about that too)

WATCH: The making of The Clear Mind Experiment

What is ASMR and why does it make me feel funny?

How does nature chill us the hell out?

How does music clear your mind?